Playtex Play On Integrated Campaign:
How do you unite two brands with two very different targets? We created a masterbrand campaign for Playtex called Play On, so that when girls aged out of team sports and potentially Playtex Sport tampons, they knew they could find the same kind of confidence and freedom from Playtex Gentle Glide. We created TV, Digital, Video Content, In-Store. Partnerships with the Women's Sports Foundation and so much more. Every stitch of this project was shot by the cinematographer/photographer, John Huet. It was featured in Communication Arts Magazine this past year. It was a 2012 finalist in the Global Awards and is entered into this year’s Effie Awards.
