Fresh + Sexy
The introduction of this new line of before and after sex wipes was filled with challenges: We were creating a new category so we needed to make a lot of noise, but our budget was teeny tiny and the subject was a sensitive one. So sensitive, our introductory ad was rejected by COSMO. Fortunately we had a client who challenged us to take chances and scare him. So we did.
This campaign was recognized internally at Grey for its risk-taking, humorous approach and was entered at Cannes. Its first award was for our activation ideas.
We hope there will be more to come.