The introduction of this new line of before and after sex wipes was filled with challenges: We were creating a new category so we needed to make a lot of noise, but our budget was teeny tiny and the subject was a sensitive one. So sensitive, our introductory ad was rejected by COSMO. Fortunately we had a client who challenged us to take chances and scare him. So we did.
This campaign was recognized internally at Grey for its risk-taking, humorous approach and was entered at Cannes. Its first award was for our activation ideas.
We hope there will be more to come.
Fresh + Sexy Case Study
Fresh + Sexy Pecker
A clean pecker always taps it.
Fresh + Sexy Beaver
A clean beaver always gets more wood.
Fresh + Sexy Pole
What would you prefer to touch? A clean pole or a dirty pole?
Fresh + Sexy Knob
What would you prefer to touch? A clean knob or a dirty knob?
Fresh + Sexy Andrew WK. Confession Booth
At SXSW we built a confession booth and Andrew WK invited people in to video their stories about sex. Scary times. We co-sponsored his concert with Vice.
Fresh + Sexy Website
F+S on FB
Playtex Play On Integrated Campaign
Playtex Play On Integrated Campaign:
How do you unite two brands with two very different targets? We created a masterbrand campaign for Playtex called Play On, so that when girls aged out of team sports and potentially Playtex Sport tampons, they knew they could find the same kind of confidence and freedom from Playtex Gentle Glide. We created TV, Digital, Video Content, In-Store. Partnerships with the Women's Sports Foundation and so much more. Every stitch of this project was shot by the cinematographer/photographer, John Huet. It was featured in Communication Arts Magazine this past year. It was a 2012 finalist in the Global Awards and is entered into this year’s Effie Awards.
Playtex Play On Case Study
Playtex Play On Multi-Sport TV
Used online and on the web
Playtex Gentle Glide-Friends
Gentle Glide Print
Sara- What does it mean to Play On?
Play On video content asking athetes what it means to PlayOn.
A friend at Penguin Books came to us and asked us to read a young adult book that she thought was powerful and had real potential but needed a push to get people to pay attention to it. We read it and agreed. The book was about a girl who had been bullied and committed suicide. She left behind a series of 13 tapes that explained her reasons why and in the process revealed a lot of people’s secrets.
Our idea was not to advertise it in a traditional sense but to find a way for kids to discover the book on their own, and start talking about it to each other. And that’s exactly what happened. Within 2 months it became #3 on the NYTimes best sellers list. It ultimately made it to #1.
This campaign 13 Reasons Why won a Cannes Lion, a Gold Effie and was a finalist for the Grand Effie. It was also recognized by the One Show Interactive awards. We brought this client and this project into Grey, hand picked a very small team to see it through, produced and shot the videos ourselves on our own time and ended up winning Grey’s first Cannes Lion in many years.
13 Reasons Why Case Study
Penguin Books -13 Reasons Why /Tape 1
Hannah Baker Tape 1 continued - Justin
Hannah Baker Tape 2 - Alex
Hannah Baker Tape 3 - Jessica
13 Reasons Why Website
Banana Boat Integrated Campaign
Banana Boat viewed themselves as the fun in the sun brand for every member of the family, but after years of product-heavy messaging that leaned more toward protection than fun, they were losing their identity to brands like Coppertone. We helped them find it again by creating wacky TV that balanced fun with protection. Plus print and digital content with a cool new ownable edge. An initiative aimed towards men called Sun blunders, featured soccer star Landon Donovan and turned into a partnership with the Skin Cancer Foundation featuring a website, print, radio and In-Store Content.
Banana Boat Case Study
Banana Boat-Rube Commercial
To prove how Banana Boat works we built a larger than life Rube Goldberg device on the Indian Ocean. ( we weren't messing around)
Cool Zone Digital
A Grey PSA initiative in partnership with the Skin Cancer Foundation.
Banana Boat Landon Donovan public service
Landon Donovan materials drove to the website. This was featured in store and online.
Banana Boat Bike Polo
Juvederm Integrated Campaign
Juvederm Integrated Campaign
How do you sell a product you can’t see, to people who can't buy it, to fix a problem that doesn’t have a name? That was the challenge for the new facial aesthetic from Allergan called Juvederm. Juvederm is an injectable filler doctors use to smooth out age lines beside the nose and mouth. We named the problem 'parentheses' and created an ownable line and a look that translated across all channels and turned Juvederm into the Allergan’s most successful launch ever and won an Effie and multiple health care awards.
JUVEDERM Case Study
Juvederm Kiss Them Goodbye TV
Juvederm Introduction- Parentheses
Juvederm Behind the Scenes Content for Website
Hawaiian Tropic Integrated Campaign
Hawaiian Tropic needed some buzz worthy ideas to change people’s perceptions. With HT’s PR agency, we created a contest to find the new face of Hawaiian Tropic. We saw an opportunity for Grey to take the lead and sold through an entire socially-driven campaign with banners, posts and especially video content designed to heat up the voting process and give Hawaiian Tropic their new day in the sun.
The New Face of Hawaiian Tropic - Vanessa
The New Face of Hawaiian Tropic - Kylie
The New Face of Hawaiian Tropic Danielle
This is Danielle's Story. Part of the integrated Hawaiian Tropic New Face Campaign. Print, Digital, PR, in store and more.